Proofing an Ad

Certified Soft Proofing creates an on screen simulation of what your ad will look like as it appears on the page of a chosen publication. To achieve this we apply a colour profile, which has been supplied by the publisher, to the PDF file that you are sending. The colour profile emulates the paper, ink and printing process of the given title.

Certain publications mandate a Certified Soft Proof and will only accept artwork that has gone through Adsend. When a soft proof is mandatory, it will be highlighted and step-by-step instructions made available. Some publishers may offer a Certified Soft Proof as a value added service for extra quality assurance in the sending process. Again, this will be highlighted and step-by-step instructions made available.

Time gains can be made in the final delivery of the ad to the publisher with no time wasted writing CDs, hard copy proofing or waiting on couriers.

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